Look & Feel
The case has also been finished more extensively compared to previous models, combining the techniques of polishing and straight graining rather nicely. The multitude of bevels and angles presented in the case has given the watch an assertive and rugged look, which is something we like a lot. We are also in approval of the dome-shaped mineral glass adopted here, what a nice tribute to vintage watches!
The (very busy and crazy) Dial
Spanning across the usual 11 o'clock to 3 o'clock positions is a static disc that displays hour markers up to 4. And we all know merely 4 hour markers wouldn't get the job done: we need up to 12. And here's where things got really interesting. Instead of displaying the dial the typical, analogical way, what SevenFriday did instead, is installing a turning disc right in the middle of the dial which "adds" hours to the static disc sitting outside. So instead of having something pointing to, say, the number "5" to indicate the time is 5 o'clock, the turning disc will instead be in a position whereby the "4+" sign lines up perfectly with the number "1" on the static disc. 4+1 = 5. Finally something we can get our heads around.
Extending from the hour static disc is the second static disc, covering all the way from the typical 3 o'clock position to 6 o'clock. The mechanism used to display the correct second is similar to that of hour, with a smaller turning disc serving similar purpose right beneath its larger, hour counterpart, to "add" seconds to the numbers shown on the second static disc. How about the minute you ask? Yes, it is that red hand you see right there and there's no trick to it at all (to our relief).
We also happen to be completely in love with the day/night indicator near 10 o'clock which is a nice little touch that makes the watch a little bit more practical.
The Caseback (which is never quite just a, well, caseback)
What's more? There's a NFC (Near Field Communication) chip right behind the screw-down caseback which, allegedly, could be used for authentication purpose. Exactly how it works is beyond the scope of this review but in an era where technology is taking center stage in almost all product design processes, it's only a matter of time before we see more advanced technological features be deployed in watches.